Loyalty cards have invaded and have taken over our own lives! It all began innocently enough. It looked like no big deal when resorts and airlines embraced the’frequent’ traveler rewards programs. We customers embraced the concept of earning rewards for our journey.
Little did we know that loyalty cards would band together and plot to overtake our lives! The momentum built we would not notice. To begin with, we had one airline and a resort loyalty card stowed safely in our wallets. We included other cards to make certain that we took advantage of our travel activities on airlines and resorts that we might see. Then, as if we would not notice, leasing vehicle reward cards invisibly to our wallets. As we included airlines, hotels, and rental car cards, loyalty cards which we held’s number crept to the double digits.
Other businesses keen to cash in on the loyalty card phenomenon were fast to reply. One by one we added loyalty cards in department stores, grocery stores, restaurants, gasoline stations, coffee shops, video shops, and pet stores. Colorful plastic cards that beckoned us to utilize them defeated our wallets.
The invasion was on! Our pockets were completely overtaken and could take on no vinyl cards. Like an aggressive predator, loyalty cards looked for regions that were new to invade and found our keyrings an inviting target. Like something from a science fiction movie, loyalty cards spawned a new breed of key fobs that multiplied like rabbits and crept on our keyrings. Overnight, our keyrings were overtaken by plastic fobs.
The quiet invasion of the devotion cards continues today. New businesses enter the fray every day. Book stores, physicians’ offices, eyeglass veterinarians, shops, and home improvement contractors increase the mountain of loyalty plastic. I dread that my attorney or doctor issues a loyalty card to get proctology exams.
I understand that I have reached the stage of saturation; there is no more room in my wallet or keyring for even one more loyalty card. The overflow of loyalty cards which won’t fit has started an attack of the kitchen, and dresser drawers and have assembled together.
We could battle by throwing them away, but that’s like asking a lifetime long cigarette smoker to stop cold turkey. Loyalty doesn’t necessarily promote. When a shopper buys at a shop with no loyalty card they feel guilt; guilt for not saving a couple of dollars or not earning their reward points. Loyalty cards are similar to an addiction; they are hard to give up.
Loyalty cards are popular with businesses because it can help them to identify their clients, create a sense of exclusivity, and reward their best customers. The mountain of loyalty plastic cards developing a burden on the consumer to take – and keep in mind to use – their loyalty card.
To block the invasion, businesses will need to progressively implement loyalty programs that allow the user to self-identify without needing a physical devotion card. For online businesses, this is a lot easier to accomplish with cookies or easy online account management capabilities. For brick and mortar businesses, customer identity management’s challenge would be the holy grail of customer relationship management. Until that time, the devotion card intrusion will last to be well worth in today’s business environment.
How Loyalty Cards Increase Revenues
If you’ve ever wondered if custom published loyalty cards from Cornerstone Credit Services will raise your business as a local store, chain or store, then in this article you will find three reasons why plastic loyalty cards can increase revenues for your business. The answer is yes. There are reasons for this.
The 3 reasons are: Loyalty/gift cards raise the amount of one sale by an individual client, They attract the person customer back more frequently, and they raise the number of customers. There’s barely any corner of creating revenue a well-done custom printed gift card wouldn’t cover.
Plastic loyalty cards cause higher sales with a single client
The reason for this is simple. At the store, the customer knows what they are going to pay with the gift card. From the time they’ve gotten into the store, they realized they can only use the card in this store or this chain. So they will spend more, purchasing things they would normally purchase elsewhere. Indeed, the statistics show an average client with all the loyalty/gift card spends at the clothing shops and 20 percent more in the grocery store.
Two additional points – although the customer knows that, there are no transaction fees when buying with a store card, or even a present card, which increases the shop’s effective earnings. Additionally, the statistics show that an estimated 10 percent of the cards are never even used.
Loyalty cards attract within an individual client More Frequently
Unlike credit cards, a petroleum loyalty card can only be redeemed in your locations. He feels he needs to visit your stores more frequently to take advantage of the cash When the proprietor becomes aware of this truth. Also, the customer is advised whenever they open their pocket or purse where they hold the business cards as well as the gift cards. It is subconscious influence at its best.
Gift cards increase the number of customers
Plastic loyalty/gift cards promote viral marketing too! First off, in many situations, every card is going to be purchased as a gift card, which is, bought by one person and given to the friend. The purchaser will become your customer, and also the purchaser is going to have a certain level of assurance that the recipient will like the gift card and also is going to have a use for this. Not only have you gained a hot client but additionally is that prospective client qualified by a friend who presumably knows her well.
Additional Benefits of this Loyalty Cards
1. Plastic loyalty cards may attract buyers to make purchases they may not make. Additionally, extra once the loyalty card is used, meaning that the holder is very likely to purchase extra products may be bought by them.
2. These cards attained by two clients, when the purchaser gives a buddy or family member a loyalty card. This is a marketing opportunity for the retailer since it can make a customer increase the customer list.
3. Sales of those cards may progress by transferring the commodities, especially during important holidays, for example, Christmas and Father’s Day, when customers are looking for loyalties, account management, and cash flow.