Understanding Branding Importance in Marketing Your Business

You may have heard something about marketing”branding,” but perhaps you do not truly understand what that means exactly.

Some people today think branding is like placement, but it is really different. The most important distinction is that placement is a fluid idea. In other words, you can place yourself at different times in different markets as different things. Branding is more set in stone– it is a hard-core recognition element. Continue reading

Benefits of Customized Web Application Development

A web application is a client-server computer application that’s saved on a remote server and delivered through the internet with a web browser.

Some common web apps you have likely worked with include Google Docs, Pixlr, Evernote, Trello, and Netflix. Basically, a web app is an internet computer program that may enable you to perform a function, instead of taking in information. Work with Cornerstone Digital today. Continue reading

Should a Small Business Hire an SEO Consultant Or a Social Media Marketing Consultant?

Small business owners everywhere are thinking about how to make a Web site presence that can grow their business most efficiently. Two effective and frequent ways that small business owners invest in their Web sites are search engine optimization (search engine optimization ) and societal media marketing. The unfortunate side of these two marketing methods is that the average small business owner does not know exactly what both of these attempts involve, and therefore, they find it tough to choose the proper advisers and to monitor the progress of the marketing effort. The intention of this article is to help clear up that a little. Continue reading